Are LinkedIn and Indeed Really Disrupting Physician Recruiting?

A recent opinion article posted on OnRec spoke about the concept of business disruption and cited LinkedIn and Indeed as companies who are disrupting the job board industry. Don’t get me wrong – I admire both companies greatly and am an avid user of LinkedIn myself, but are they disrupting physician recruiting? Not if physicians aren’t going to either of those sites to look for jobs – and that is what much of the evidence seems to indicate.

To begin with physicians are overwhelmingly passive jobs seekers with some specialties seeing annual turnover rates of less than 10%. When you combined this factor with the growing US physician shortage the fact is that doctors don’t need to search for jobs – and when they do it is unlikely their first choice will be aggregators like Indeed.

When it comes to social media the numbers don’t seem to be there either. To begin with physicians’ have grave concerns about HIPAA privacy violations which has kept many off of social media altogether. And for others the long work hours, increased patient workloads, and changes in technology (like EHR’s and ICD-10 coding conversion) leaves them with very little down time to invest in social media of any kind – including a professional site like LinkedIn.

So where can you find physicians online? Try using a true business disruptor; – the official job board of 30+ medical journal brands that reaches and engages over 1,000,000 physicians, nurse practitioners, and physician assistants.

Here is what OnRec has to say about job board disruption.

What we’re seeing – and what I find very exciting – is the evolution of the online recruiting business. Companies are taking what works (job postings, resumes, candidate traffic acquisition) and marrying it to additional, employer-centric features (screening, analytics, candidate management). I suspect in 5 or 10 years we’ll look back and think, ‘geez, I can’t believe we used to do recruiting that way.’ But I also suspect that job posting, resumes, and candidates will be core to those ‘new, improved’ services of the future.

Barring a sudden cataclysmic climatic event (think exploding asteroids), evolution makes more sense than disruption when looking at the job board world. And maybe – just maybe – somewhere along the way we’ll lose the term ‘job board.’